Following a surge in web traffic during Week One, likely boosted by curious visitors not intending to enroll at that time, Week Two saw visits to Healthcare.gov decline by 56% (down to 4.13 million unique visitors) as curiosity faded. Week Two (ended October 12th) also saw evidence of improved site performance, as more visitors moved successfully through the application process.
- 46% of consumers attempting to register on Healthcare.gov during Week Two were successful, up from 27% in Week 1
- Eligibility application starts rose 88% to 368,000
- Total completed applications rose 31% to 47,000
This research is based on data from the Compete panel of 2 million US consumers. The data are weighted, normalized and projected to represent the US Internet population. For this analysis, we measured the number of people visiting various pages on Healthcare.gov, and then projected the incidence of this behavior.
As VP of Retail and Consumer Products at Compete, Matt Pace is responsible for leading a team of client services professionals who deliver digital intelligence and insights to clients in the retail and consumer packaged good industries. Before Matt joined the Compete Team he was a CPA and senior auditor with Deloitte & Touche. Follow Matt on Twitter @mattpace.