Sunday Series: Football Category Continues to Win Big

Seahawks

Image from: Seahawks / Shutterstock

We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.

As per usual, the top ranking site, nfl.com, remains very comfortable at the top, increasing it’s distance from the second highest ranked site even more by an impressive 37% month-over-month (MoM) increase in unique visitors (UVs). This brings nfl.com’s UVs to roughly 18 million and the highest they have been in 2 years. Although in the past September has always been the best month for the site it will be interesting to see if they can maintain growth.

So how are the teams doing? Unfortunately the Cowboys (2-3) have made their way back to the top of the list after a relatively low MoM increase of 9%. This knocked the Packers (2-2) out of their top spot and dropped them to the fourth highest ranked site (second highest team) after a 1% MoM decrease in UVs. Compete’s home team, the Patriots, were the only other team in the top ten to drop in ranking despite a respectable MoM increase of 16%.

The team in the top ten that made the greatest jump, and one of the favorite contenders for the Superbowl, is the Seahawks (4-1). Bringing in 800k UVs in September, their notable 71% MoM increase helped them jump from the 14th highest ranked site to the 7th – marking the first time they have graced the top 10.

As the season progresses it will be interesting to see what sites rise to the top 10. It will also be interesting to see if teams that have very loyal fan bases, like the Steelers (0-4), will be able to maintain their rank amongst the top ten with a losing record. Stay tuned!

Fast Movers Football Category

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.