For the second month in a row, the “Job Search” category is a fast mover. I’m not sure how I fell about this fact. It could mean that people are relying more and more on the internet to find a job or it could mean that more and more people are looking for a job. Either way, the category is up 8.9% month-over-month (MoM) and 18.2% year-over-year (YoY) – statistics that are impressive for any category.
Although not ranked first, the biggest winner of the category was careerbuilder.com who saw a staggering 26.6% MoM growth and a jump from the third highest ranked site to the second. Although they would need about two more months of that level of growth to knock indeed.com from the top spot, their high growth and indeed’s relatively slow growth makes the possibility of that happening a very real one.
It is tough to say why any of the job search sites are performing better than the other. I have never used any of them so I can not attest to whether or not the quality, the amount of listings, or the accuracy in job matching is better than the other. However, just going through each site, it seems that they all look very similar and perform in the same way. The only real difference I notice is the level of brand recognition where the top sites all have regular advertising spots – both online and off. So, with an indistinguishable layout between each of these sites, I feel it is only a matter of time until there is a real disruption.
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.