Here’s a round up of our favorite digital marketing stories from the web this week:
What Are the Best Days and Times to Post on Instagram? As Instagram’s popularity increases and it matures as a top player in social media, your brand’s presence on the platform will be essential. So how can you leverage the channel to the fullest? In this study provided by MarketingProfs, they show you what times are the best to post on Instagram in order for you to get the most engagement out of your followers.
Stop Trying to Engineer Success Making it to our list once again, Harvard Business Review provides yet another incredibly useful article – this time on success, and why you can’t engineer it. The author provides an enlightening view of how many agencies will try to reverse-engineer success based on other situations. He also goes to explain why this won’t work and what you can do to actually help the success of your business.
How Google’s Move to 100% (Not Provided) Helps You Become a Much Better Marketer As of recently, there has been a lot of news on how Google is shifting all keyword data to not provided. “Not provided” means that you won’t be able to see what keywords from organic search are driving traffic to your site when you log into Google Analytics (or any analytics tool). Neil Patel offers 3 steps on how you can stop worrying about the lack of keyword data and start becoming a better marketer.
Google to Bolster Sales Measurement of Search Ads Having separate data and metrics on desktop and mobile just isn’t enough anymore. That is why Google is taking the first steps to showing the sales impact that AdWords has through several screens. Using every engagement with an ad that a user signed into Google makes, they are now closer to being able to show you whether or not an impression on mobile led to a conversion on desktop.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.