Monthly Archives: October 2013

Red Sox vs. Cardinals: Who is Winning the Internet?

If you are a baseball fan then October is one of your favorite months out of the year. Not only do you get to enjoy all the best parts of fall, but you get to watch playoff baseball—arguably the best part of the season. Now that there are two teams left and we head into game 6 with the possibility of the Red Sox coming out on top as winners

Comparing Conversion Rates of Crowdfunding Pioneers

When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.

Sunday Series: Science Sites Have Some Positive Chemistry

Apparently September is the month for science. The category, one that has been on the slight decline as of late, made it to our fast movers for September after a 14.9% month-over-month (MoM) increase in unique visitors (UVs) – bringing their count to a little over 16 million for the month.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: A poorly illustrated guide of Google’s algorithm, copywriting 101, why paid search isn’t what it used to be, and how to make your landing page copy more persuasive.

3 C’s for Motivating Employees and Driving Company Success

Last week’s session of the Advertising Club of New York provided insight into the creative side of advertising through the eyes of John Gagne, Executive Creative Director of Atmosphere Proximity. Gagne shared several case studies of successful digital ad campaigns with the group. It was especially interesting to hear about the creative process that essentially fueled the fire for each bright idea.

Announcing New Mobile Measurement Solutions from Millward Brown Digital

We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.

Pre-Launch Shopping Interest Suggests Sony’s PlayStation 4 May Have the Merriest Holiday

We are a month away from the official start of a war of industry titans that will unfold before our eyes. In the first battle, Microsoft and Sony are set to release in November updated versions of their ever popular gaming consoles with the introduction of the Xbox One and PlayStation 4. The current generation Xbox 360 was released 8 years ago, while the PlayStation 3 launched a year later, making the head-to-head comparison of their performance out of the gate difficult and littered with caveats.

Mobile Shopping Trends: Who, When and Where

Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.

Sunday Series: Academic Resources See Boost With School Commencement

Now that September’s data is live, our list of fast moving categories is full of academic related sites. Everything from academic-related textbook publishers to citation and formatting related sites have seen double-digit growth. One of the most interesting categories is the “Academic Associations & Resources” category which saw a 40% month-over-month (MoM) lift to 23.2 million unique visitors (UVs).

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the Banksy guide to modern marketing, the age of social products, how to optimize for Facebook’s new algorithm, and SEO success factors.

Healthcare.gov Applications Increased 31% during ACA’s 2nd Week

Following a surge in web traffic during Week One, likely boosted by curious visitors not intending to enroll at that time, Week Two saw visits to Healthcare.gov decline by 56% (down to 4.13 million unique visitors) as curiosity faded. Week Two also saw evidence of improved site performance, as more visitors moved successfully through the application process.