Monthly Archives: September 2013

The Unbearable Lightness Of Branding

Direct response campaigns bring in new customers, move the inventory and are held accountable to hard business KPIs. Branding is about creating awareness, perceptions and attitudes. Direct response results are evident from campaign data itself.

August’s Top 50 Sites: Yahoo!, Amazon, privacy.

It seems that Yahoo! has solidified their once questioned place as the second highest ranked site, beating out Facebook for the fifth month in a row and increasing their margin to roughly 2 million unique visitors (UVs). Not only is Yahoo! beating out Facebook, but they are also continuing to gain ground on search giant Google, having both a higher month-over-month (MoM) and year-over-year (YoY) growth.

How Much of Windows Phone’s Growth is Owed to Kik?

Kik messenger is a messaging app that has been growing in popularity over the past few years. In fact, if you visit their website, the front page touts in large bold lettering “80 million users love Kik.” Messaging apps have taken off in popularity over the past few years because they allow smartphone users to message their friends for free without the need for a messaging plan.

August Data is LIVE at Compete

TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in August to Guardian.co.uk over the recent months also shows that the news outlet had their best month for unique visitors (UVs) in two years. Using Compete PRO, we can see that Americans were driven to The Guardian for their perspective on the current events in Syria with the keyword “syria” being the eighth most popular keyword for driving traffic to TheGuardian.com.

Sunday Series: Football Category Scores as Season Begins

Making the fast mover list before the pre-season began, the Football category was bound to move to the top of the list in August. Yes, football season has started and with it the flood of traffic to the various football oriented sites.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Heineken’s Reality-Style Ads Are Raking In YouTube Views, 9 Ways to Make the Payment Process Easy for Online Customers, How to Master Google Analytics and AdWords Remarketing, and The Best Use Of YouTube’s Pre-Roll Ads You’ll See This Year

Blackberry 10, Windows Mobile, and the Race for Third

Earlier this year BlackBerry announced its BlackBerry 10 operating system and the Q10 and Z10 smartphones. These new BB10 phones came on the heels of Microsoft’s Windows Phone launch in early 2012, and the subsequent release the Windows Phone – powered Lumia smartphone lineup from Nokia. These phones – and the operating systems that powered them – were seen as critical, last-ditch efforts by Blackberry and Microsoft to stay relevant in a smartphone market that is becoming increasingly dominated by top players.

4 Things You Need on Your Mobile Payment App

As a big fan of Starbucks, I’ve been using their mobile app for a while. After a few uses, I quickly realized that it is essentially a mobile payment app—combined with a loyalty program, debit note and store locator. In addition, they offer free songs for me to download every week and an additional way for me to keep track of my favorite drink.

What is the Best Approach to Marketing a Mobile Payment Platform?

What difference is there between Square and LevelUp? They are mobile payment platforms, but I think the difference lies not in what they do, but how they do it. The brand names seem barely distinguishable, however, they actually describe the ways these companies are distinct. Square and LevelUp take completely different routes to acquire new business. But whose strategy is most effective?

Sunday Series: Which Football Teams Were Winning Before Pre-Season Began?

Image from: Football Stadium / Shutterstock Preseason is winding down, the first game is on the horizon, and despite a disappointing preseason for some teams, many fans are remaining optimistic for a playoff season. But which teams are winning online? We take a look at July’s data to see which team’s fans are the most engaged with their favorite team’s website. Using data from our behavioral category “Football Enthusiast,” we