Here’s a round up of our favorite digital marketing stories from the web this week:
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data Without a doubt the biggest news in digital marketing for this week, Google has finally decided to encrypt all searches. What this means is that soon all search referral data in Google Analytics will be “Not Provided.” Although the percentage of “Not Provided” search terms has been on the steady incline since October of 2011, this change has caused the trend to hockey stick and most are expecting other search engines to follow suit.
Brands Are Discovering Crowdfunding as a Marketing Tool Not only is crowdfunding becoming a popular trend among small-time inventors, designers, authors, and entrepreneurs, it is now being used as a tool among some big brands. Inspiring innovation and leveraging good will through the platform, big brands are finally beginning to see the value in popular crowdfunding sites like Kickstarter and Indiegogo. Check out this post to see how some of the more forward-thinking brands are using these sites.
Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful If done properly, supplementing SEO and social media with each other interchangably can have incredible results for your site. Tactics like paid social promotion of your content for the purpose of link building and influencer outreach not only help you build relationships and increase reach, but help develop a solid SEO foundation and link building plan. Check out all of the tactics in this awesome Search Engine Watch article.
Three Signs That You Should Kill an Innovative Idea Innovations are always exciting, especially when, as the creator of the innovation, you get attached to it and want it to thrive. Unfortunately, that makes it difficult to kill the innovative idea when it doesn’t deliver as expected. This article explains three specific signs that you should kill the innovation – no matter how difficult it may be.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.