Here’s a round up of our favorite digital marketing stories from the web this week:
Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage Facebook recently announced that it’s now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions through apps. In this post, see six ways that you as a brand can take advantage of these new changes. Check it out!
Marketing Metrics Overload: What Really Matters Data is everything when it comes to digital marketing. Unfortunately, there are a lot of metrics that, despite being important, are not good to rely on when making decisions. In this quick but useful infographic, Good Data shows which of the popular metrics from the various online channels you should be relying on and which you shouldn’t be.
Great Teams Are a Mix of Old and New “The best teams, we tend to think, are like a band of brothers. They’ve been together for a long time. They know each other extremely well. And they are more successful as a result. It’s common sense, right? Well, it turns out that great teams — the most creative, the most innovative — are more temporary in nature that you’d think. Take Broadway. The best productions, researchers have found, are made up of rag-tag groups — a mix of old and new faces.” Read the rest of this short but informative quip.
How Your Email Content Can Adapt to Gmail Tabs Months after the addition of tabs to Gmail, the debate still lives on as to how it is affecting email marketing. Though most dislike the changes because of the increased friction, there are still arguments for the change – one of the best being that it forces us as marketers to improve the quality of our emails and to continue providing value. The jury may be out for a while on this one, but check out the article and formulate your opinion.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.