Here’s a round-up of our favorite digital marketing stories from the web this week:
How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions Netflix has been known for quite some time as a data-driven company. A reputation that they have built with recommendation algorithms that rival Amazon’s and why some speculate is the real reason why House of Cards performed so well. Check out this lengthy but very informative post from KISSmetrics and see why big data is so important.
7 Simple A/B Tests That Can Increase Conversions by 10% or More Although there are countless conversion rate optimization posts out there, Neil Patel still manages to bring in some fresh ideas about some quick fixes that you can A/B test to increase your conversion rate. In this post he goes over simple changes to landing pages that only take minutes to do but will pay in dividends.
Macy’s: Marketers Should Defend Data Use But Show Restraint In this article, Julie Bernard, senior VP-customer strategy, marketing and advertising of Macy’s, explains the catch 22 that is collecting consumer data. How marketers need to start focusing some of their efforts on convincing consumers that use of their data is a good thing when it comes to delivering relevance – at the same time, delivering a word of caution.
3 Ways to *Quickly Create* Awesome Media Content to Beautify Your Blog Posts Are you interested in creating different forms of *original* media to better enhance your blog posts? It is a great idea to do this, because it adds a unique element to your posts that can boost reader loyalty and bring people back again and again. If you want three ways to beautify your blog posts, check out this awesome blog post from Ann Smarty.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.