It seems that Yahoo! has solidified their once questioned place as the second highest ranked site, beating out Facebook for the fifth month in a row and increasing their margin to roughly 2 million unique visitors (UVs). Not only is Yahoo! beating out Facebook, but they are also continuing to gain ground on search giant Google, having both a higher month-over-month (MoM) and year-over-year (YoY) growth.
Amazon sees impressive year-over-year growth
Although Amazon saw below average MoM growth in their UVs (1.71%), they are still maintaining a very impressive YoY growth of 34.58%. Taking a look at Amazon’s 2-year graph of UVs shows that they have been trending upward at a fairly stable rate however, this is a lot more impressive when considering their rank as the sixth overall site. Although they are still roughly 30 million UVs away from ousting Bing or YouTube, at the rate they are going it may happen sooner than many may think.
Craigslist and LinkedIn begin to slow down
For the first time since February for both Craigslist and LinkedIn, UVs decreased rather than increased. Both sites have still seen very good growth over the past year though, with Craigslist seeing 31.87% YoY growth and LinkedIn seeing 58.83% YoY growth. Besides their impressive YoY growth, the sites couldn’t be any different. LinkedIn has made several large changes (especially when compared to other social networks) over the course of 2013 and Craigslist is essentially the same as, well, always.
AVG and the new trend of privacy
Continuing with the latest trend of privacy-oriented products, and following their first decrease in traffic in months, AVG sees another impressive MoM traffic increase. Although it is tough to say which product is driving the most traffic, considering how well other privacy-focused products are doing, it wouldn’t be surprising if one of their newer products, AVG PrivacyFix, is one of the rising primary drivers.
WordPress sees a resurgence
As a site that has been on the decline as of late, the huge jump in traffic is something that I am glad to see from the leader of all things blogging. Unfortunately, It is tough to say what caused this sudden improvement in traffic. When taking a look at their traffic dashboard in Compete PRO, we see that their referrals from social networks have seen the greatest improvement with direct visits remaining stable. From this we might be able to infer that many are creating their own personal blogs and sharing on their social networks. This is in alignment by the recent trend of developing a personal brand and needing more than 140 characters or a status update to do it in—evidenced additionally by the recent traction that Medium has received.
Instagram slows, Vine recovers
Instagram continues to hang on to a spot in the top 50 despite relatively dismal MoM traffic gains. Thankfully for them, they are still (internet) light years away from their direct competitor, Vine, who’s exponential traffic gains seen in the first half of the year have since slowed down. Thankfully for Vine, they still have higher growth then Instagram (8.27% vs. 0.62%) but will need it to be a lot higher (and at a higher growth rate) if they expect to become the competitor that pundits have speculated.
The list of top 50 sites is pulled from Compete PRO and is based on the Internet behavior of more than 2 million Americans.
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.