How Much of Windows Phone’s Growth is Owed to Kik?

Kik Messenger

Kik messenger is a messaging app that has been growing in popularity over the past few years. In fact, if you visit their website, the front page touts in large bold lettering “80 million users love Kik.” Messaging apps have taken off in popularity over the past few years because they allow smartphone users to message their friends for free without the need for a messaging plan.

Kik, has specifically carved out a niche in the app market because it allows users to connect with each other with screen names. While this may appear puzzling at first in the phone world, it has proved to be a successful formula for the company because the app is not only popular among friends, but also with individuals who meet online and desire the ability to message an online acquaintance without having to give out personal information like a phone number.

The success of such an app, however, relies on cross-platform compatibility so that mobile users on different operating systems have the ability to message each other without being limited to only those who use their same operating system. It is interesting then that Kik has recently announced that they have no immediate plans to update the app for Windows Phone 8.

Unique Visitors

While Windows Phone continues to be less popular as compared to Android and IOS, popularity has grown significantly over the past year. In August, there were over 1.7 million unique visitors to as compared to only 285k from a year before. In that sense, it seems clear that consumers are interested in learning more about Windows Phone. It’s interesting then, that is the number 1 source of outgoing traffic from

Outgoing Traffic

What’s even more interesting is that is the website that generates the highest amount of incoming traffic for at over 230k unique visitors a month.

Incoming Traffic

Recently, the CEO of Kik messenger stated that Microsoft is not supporting Webkit, an open source HTML 5 standard, in Windows 8, which both iOS and Android support. Without it, kik is unable to update. With generating so much interest for it seems it would be in their best interest to make sure the app could update it. As the mobile market grows it will be interesting to see which platforms continue to grow with it. Whatever the case, it will be interesting to see which platforms will be a part of the mobile market in the future. Let just hope Microsoft won’t be kiking themselves.