TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in August to Guardian.co.uk over the recent months also shows that the news outlet had their best month for unique visitors (UVs) in two years. Using Compete PRO, we can see that Americans were driven to The Guardian for their perspective on the current events in Syria with the keyword “syria” being the eighth most popular keyword for driving traffic to TheGuardian.com.
With the NFL preseason in full swing in August, NFL.com saw its usual August rise in traffic with this August beating last year by more than 25%.
Textbook rental sites Bkstr.com and Chegg.com saw a big increase in traffic in August as students prepared to go back to school on a budget. Despite both sites having their best traffic month in two years, they may be concerned to learn how much traffic they’re losing to Amazon. Chegg sent nearly 7% of their outgoing traffic to Amazon.com and Bkstr.com sent 9% of their outgoing traffic to the online retail giant.
MySpace’s new focus seems to be going well as they are once again featured prominently in the monthly fast movers list. Average stay on the site saw a month-over-month (MOM) increase for the first time since May, potentially suggesting that the new, creative focus of the site is in fact enhancing engagement.
Looking at year-over-year (YOY) growth instead of the monthly fast movers, you can see which sites have grown significantly over the last year. Unsurprisingly, since it only launched in January 2013, Vine.co’s YOY growth has been phenomenal, with similar reasoning applying to the growth of TheGuardian.com as we referred to above. More interesting is the steady growth of SchoolConnection.com since May 2012, culminating in a 1075.18% growth YOY compared to August 2012. The growth makes sense with the current state of the economy, which we can confirm by using Compete PRO search referrals. 17 of the top 20 keywords driving traffic to SchoolConnection.com are related to finding grants, scholarships, or loans to pay for school. SchoolConnection.com also seems to know how to capture their market with 11 of those top 20 keywords being paid for by School Connection in some capacity.
Check out the updated data on Compete.com. In addition:
- Make sure to read our blog for original analysis from the experts at Compete.
- You can learn more about our industry-specific expertise on our website.
- To understand how we get our numbers, see our data methodology.
Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.