The Weekly Compete Pulse

Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

Heineken’s Reality-Style Ads Are Raking In YouTube Views Following the broad marketing trend of releasing unscripted short series as a way to increase brand engagement, Heineken has released their own series titled Dropped. The series begins with the placement of two handcuffed men, one Polish and one Irish, on an island in the Philippines during monsoon season. This entertaining series has been a massive success and has already racked up a few million views.

9 Ways to Make the Payment Process Easy for Online Customers Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page is critical. It’s the final stop for people shopping on your website. It’s the place where they hand over their credit card information and finally part with their hard-earned cash. Check out nine things that KISSmetrics recommends you do to make the payment process easier.

How to Master Google Analytics and AdWords Remarketing As a digital marketer, it is never a waste of time to familiarize yourself with how Analytics and AdWords work and how you can maximize their potential. In this 20+ minute instructional video from Koozai, they go into detail as to how you can begin to master remarketing, one of the fastest growing offerings of AdWords.

The Best Use Of YouTube’s Pre-Roll Ads You’ll See This Year I’m sure even as a marketer you loathe the YouTube pre-roll that comes before whatever cat video you happen to be watching. However, after seeing this video, you might actually want to see pre-rolls. Check it out and like many others, wonder why this isn’t being used around the world.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.