Monthly Archives: September 2013

Sunday Series: Lottery Sites Finish Strong With Summer’s End

August was an excellent month for all things lottery. The category as a whole saw a 22% increase in unique visitors (UVs) to 32.7 million following the impressive July to August month-over-month (MoM) growth of 68%. As you might be able to guess, direct traffic does make up a large amount of the sites traffic.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Google to encrypt all searches, brands are finally leveraging crowdfunding sites, how SEO and social media can synergize, and when you should kill an innovative idea.

Netflix and the Rise of Online Video Streaming

In late 2011, Netflix took a drastic turn for the worse. Amidst changes in its pricing structure and plans to separate the DVD-by-mail arm, Netflix lost an estimated 800,000 subscribers in one quarter. The stock plummeted and the outlook was grim. Fast-forward to two years later and Netflix has regained its position as the king of online on-demand streaming.

The Shifting State of Digital Ad Sales

As readers of this blog know, at the end of this year the industry will begin transitioning from a served to a viewable impression standard. This may not happen tomorrow, or in October — but it will happen sooner than you think. Advertisers will finally stop paying for ads that have no chance of being seen by the consumers — that is, those ads that are below the fold or that are skipped too quickly.

Sunday Series: Business & Finance Blogs See Increase in Business

August was a good month for the “Business & Finance Blogs” category, seeing a 17.6% month-over-month (MoM) increase in traffic – an increase that the category as a whole hasn’t seen (excluding the June to July increase) in two years. It is hard to say why exactly the category as a whole is seeing such a lift, but there are certainly a few key sites that are contributing.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Facebook’s new promotion policy, marketing metrics, what makes a great team, and more thoughts on Gmail’s tabs.

Cross-branding: Helping or Hurting Your Return on Investment?

Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful main characters that buy older cars, enhance/hot rod them, and ideally sell them for profit. They’re backed by an entertaining support cast. The show covers the purchase, updating, and sales of vehicles, with enough “dramedy” to add flair.

The Future of Flash Sale & Group Discount Websites

Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were staggering. However, in 2011, criticisms of these sites began to rise exponentially as well.

Do Silver Screen Titles Lead To On Site Success?

A movie theater is a great place to cool off from the heat and enjoy a box office hit. So what new summer releases are driving traffic to the movie site imdb.com? Using Compete data, I looked at the top daily search referrals and found that many newly released movie titles are driving traffic.

Sunday Series: Textbook Sales Helping to Save Book Category

This summer has been rough to the book industry. After a two-year low in June and a slight recovery during July, the start of the school year is finally getting the category back to it’s normal levels. Although the 15% month over month (MoM) increase in traffic seems high, it still lower than last year’s 23% July to August MoM increase.

The Weekly Compete Pulse

Here’s a round-up of our favorite digital marketing stories from the web this week: How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions Netflix has been known for quite some time as a data-driven company. A reputation that they have built with recommendation algorithms that rival Amazon’s and why some speculate is the real reason why House of Cards performed so well. Check out this