Monthly Archives: August 2013

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the most valuable commodity in online marketing, content marketing tools, purpose-driven marketing, and a new website checklist.

July Data is LIVE at Compete

July data is live on Compete.com. In July, Yellow.com is way ahead in our fast movers list in July with what looks like astronomical traffic growth; however, if we look at the history of unique visitors to yellow.com in Compete PRO, we can see that this is actually a case of Yellow.com returning to something approaching its historical traffic levels.

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

Sunday Series: Popular Hotel Chains Among June’s Fast Movers

This Sunday we take a another look at the tourism industry, or more specifically, popular hotel chains – a category that was among one of the fastest moving in June. The category as a whole saw an increase of 8.9% in unique visitors (UVs), something that shouldn’t come as much of a surprise considering the increase in vacations during the summer months.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Flat-design resource guide, SlideShare’s new infographic player, why adding a story can help you raise prices, and a 90 second history of SEO.

What Can We Uncover in the Edward Snowden Story When Looking at Search Referral Data?

If you have been following current events at all in the past two months, chances are that the name Edward Snowden has come up at least a dozen times. Solidifying himself as one of the most significant whistle blowers in recent history, his name has become synonymous with privacy and Internet freedom, and has helped to bring the debate of the two under the global spotlight.