Here’s a round up of our favorite digital marketing stories from the web this week:
The Sweet Science of Landing Page Practices And Why They Work We all follow them, we are all skeptical of them, they work until they become too commonplace, and they are constantly changing. They are best practices. Many have a love hate relationship with best practices for all aforementioned reasons—many of which are just. However, most of the time they do work, and this article from Unbounce has the data to back it up.
9 Data Sets Every Ecommerce Company Should Measure To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. In this article from Mashable, check out some data sets you as an ecommerce company should be measuring.
The Decline and Fall of the Mobile Ad Network As the use of mobile increased to what it is today, many looking to capitalize began to build ad networks catered toward mobile. Unfortunately, these mobile networks are quickly declining as single screen ads are proving to be less effective then the multi-screen solutions provided by major players like Facebook and Twitter.
The Web Developer’s SEO Cheat Sheet 2.0 It seems that week after week, an article covering SEO seems to make it to our Pulse. Well this week is proving to be no different with an awesome (and very bookmarkable) post from Moz covering the essentials of SEO from a web developer’s perspective. Check it out, read it, save it for later, and pass it on to any web developer’s that you know.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.