Here’s a round up of our favorite digital marketing stories from the web this week:
How to Build Authority on LinkedIn in 15 Minutes a Day As LinkedIn becomes a central social network for your business, you are going to look to do more than just have it be a location that your customers and business partners can visit. Building authority and becoming an authority in your niche is an essential part of any digital marketing strategy and this guide teaches you how you can begin to build authority in 15 minutes a day. Although slightly simplified, this is still an excellent template for how easy it can be to begin to build authority.
It’s a Shame You Chose that Name: The Six Biggest Naming Mistakes If you have ever started a business, then there comes the point where you need to pick a name for it. Whether or not you have one or not, there are a few things that you should try to avoid before finalizing the name. Addressing this, MarketingProfs highlights six of these issues in this quick and informative article that can save you a lot of trouble in the future.
10 Google Analytics Custom Events That Track the Untrackable If you keep a close watch on the analytics of your site then chances are there have been a few times when you’ve thought “I wish I could track that.” Although this article may not cover every situation you’ve had that thought, it addresses 10 of the more common website activities that people wish to track that may seem technically out of reach. Check it out!
Google’s 200 Ranking Factors: The Complete List In an epic post by the SEO blog Backlinko, the author puts together a complete list of Google’s 200 ranking factors. Whether or not they are “proven, controversial, or SEO nerd speculation,” they are all here – and they all have a quick explanation for them for those that are less acquainted with the SEO world.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.