This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.
Joseph Jaffe, CEO and Founder of Evol8tion keynoted day two with Flip the Funnel: How to use existing customers to gain new ones. In this session Joseph outlined the importance of retention and that businesses should actually be focusing on retention as an acquisition strategy. In the “flipped funnel” methodology Joseph encourages businesses to look closely at customer experience and shares ten new rules for customer service to leverage the power of customer generated word-of-moth, reviews and referrals. For more information on Joseph Jaffe as well as information on his book, Flip the Funnel visit his website.
Below, we share the key findings from his session and an exclusive, one-on-one interview with Joseph.
Stay tuned over the next few weeks for more from the Digital CMO Series – featuring Procter and Gamble, Google, Visible Measures and more. For more information on the Digital CMO Summit visit www.digitalcmosummit.com or contact Kristen Luongo.
Kristen Luongo serves as Marketing Manager for Millward Brown Digital. Since joining the company in 2008, she has been fully immersed in all aspects of Millward Brown Digital’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit. If you like what you read, you can connect with her on Twitter or LinkedIn.