Here’s a round up of our favorite digital marketing stories from the web this week:
The Most Valuable Commodity In Online Marketing This article explains why your email address is one of the most valuable digital properties an individual can have. It is something that everyone has, it is unique, it is valued by both marketers and the owner of the email address, it is portable across devices, and a few others. If you aren’t convinced, check out the post here.
19 Content Tools to Boost Your Search Performance Love or hate list posts, they are often very useful – and this one is no exception to the rule. As many marketers expand their blog and take content marketing more seriously, they need many tools to make the process more efficient and effective. In this post by Content Marketing Institute, they offer a variety of tools that are necessary in all parts of the content publishing process.
Purpose-Driven Marketing: The Missing Ingredient When Growing a Brand Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it’s going and then act effectively. In this lengthy post, the author begs a few questions in order to help you as a brand manager get on the right track when it comes to purpose-driven marketing.
Website Launch Checklist: 25 Things to Test Before Your Site Goes Live Most business owners, no matter the size, know how much work it is to get a fully functional website launched. This blog post does a great job of glossing over the main things you need to have completed when launching a new site. Read and bookmark.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.