July data is live on Compete.com
Yellow.com is way ahead in our fast movers list in July with what looks like astronomical traffic growth; however, if we look at the history of unique visitors to yellow.com in Compete PRO, we can see that this is actually a case of Yellow.com returning to something approaching its historical traffic levels.
Adobe.com had a great month for growth, especially when you also take into account the sheer volume of traffic they get. However, if you look in the subdomains tab of Compete PRO, it becomes apparent that this was driven by a software update.
Mojang.com also had a solid month for growth following an update to the wildly popular sandbox game, Minecraft. The keyword “minecraft horse update” drove nearly 3.5% of traffic from search referrals to Mojang.com.
Although it didn’t have the largest growth, MySpace.com was probably the star of July’s fast movers. The original titan of social networks made a strong comeback in July with the revamp of the site that launched for all users in mid-June.
Taking a deeper dive into the fast movers list with Compete PRO we can see that perhaps not everyone was so excited about the new MySpace as “old myspace” was the 40th most popular keyword driving traffic to MySpace.com in the last 90 days. The renewed focus on a creative audience showed through as the only outgoing site from MySpace.com in the top 5 to increase share in July was YouTube. Even though there was a large increase in unique visitors to MySpace.com, engagement with the site should be closely monitored moving forward since average stay and pages per visit on the site have continued to decline month-over-month since May this year.
Check out the updated data on Compete.com. In addition:
- Make sure to read our blog for original analysis from the experts at Compete.
- You can learn more about our industry-specific expertise on our website.
- To understand how we get our numbers, see our data methodology.
Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.