Here’s a round up of our favorite digital marketing stories from the web this week:
36 High-Quality Flat Design Resources With the adoption of flat-design principles by graphic designers, mobile developers and webmasters increasing at a seemingly exponential rate, so are the amount of resources available to assist them. Use this awesome list of resources curated by Mashable to get started (or for the experienced, to refine your skills).
Introducing SlideShare’s New Infographics Player While SlideShare has quickly become the go to solution to share your slides and other content in a unique (and sometimes viral way), where they were lacking was the infographic – a trendy, but very sharable piece of content. One problem with infographics is their size, often taking up an awkward amount of page space if full size. Fortunately, SlideShare now offers a solution in the form of player for the infographic. Still just as easy to share, and a lot less awkward on your site.
If You Want to Raise Prices, Tell a Better Story As anyone with a marketing background knows, there are many different pricing strategies that you can take: competitive, cost-based, premium. This post introduces another pricing model which the author calls story analysis, saying that if consumers are willing to pay more for a product if there is context to the object. Supported by an experiment, this is definitely a worthwhile read.
90 Seconds or Less: How SEO Got Into This Mess (And How It’ll Get Out) If you have been involved in SEO in any way, you might have realized what a crazy world it is – an environment that is constantly changing, fast-paced, and at times confusing. For the uniformed, this is a great post that gives you a quick overview of the history of SEO including how we got where we are now, and where we go from here. Have 90 seconds? This post is worth checking out.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.