Monthly Archives: August 2013

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Landing page best practices with data to back them up, data sets that you should be tracking as an ecommerce company, why mobile ad networks are on the decline, and a SEO cheat sheet for web developers.

Using Data to Assess the Ad Effectiveness in the Auto Industry

Automakers want their advertising to be effective but often find themselves torn between trying to build awareness and consideration long-term vs. driving sales right now, today. For the former, they often use Tier I advertising to highlight the features, specifications, and value of a specific model, with the biggest push typically at launch. In contrast, Tier II sales event advertising focuses on the event’s theme, typically presented at the brand level and often feature multiple models.

Is Adopting a Mobile Payment Platform a Good Choice for Your Business?

Everything is going mobile. It seems like smartphones are taking over our lives and now they are replacing our wallets as well. Based on a recent survey by Compete, more than 40% of mobile shoppers have made a purchase on their mobile devices in the past three months.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: SEO myths responded to by ex-Googlers, how to build a top performing digital team, 12 landing pages and critiques, and tips for call-to-actions.

Trivago—Early Days of the Big USA Push

The recovering travel industry in the USA means more revenue potential and more players interested in tapping into that. One of those is Trivago, based in Germany and started in 2005, and newly penetrating the US. Trivago calls itself a “hotel comparison site” (i.e., meta-search engine) meaning consumers do not book on Trivago but are shown prices from across the web, which in theory allows them a complete view of pricing options before booking.

Analyzing the Demographic Data of Rising Search Engine DuckDuckGo

Image from: Internet / Shutterstock As privacy becomes more and more of a concern for digital consumers, products that make privacy one of their primary offerings are going to see a lot of success and will help pave the way for a niche market in the digital world. One product that is helping to strengthen the argument that this market not only exists, but that it is valued by online

Compete Launches Weekly Digital #DataHunt Contest

Compete eats, sleeps, and breathes online data. Using our free Site Analytics tool, you can catch the digital data fever too! Compete is launching a Digital #DataHunt contest that will reward one lucky – and skilled – marketing researcher each week. Here’s how it works… every Tuesday afternoon at 2PM EST a new contest question will be posted on our Twitter page. The answer to the question can be found

Sunday Series: Fast Movers Among Fantasy Football

It’s that time of the year again. Summer is cooling down and football season is heating up. And with that comes one of the best things about the start of football season – the start of fantasy football season.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How to build authority with LinkedIn, six of the biggest naming mistakes, Google Analytics tracking tips, and the complete list of Google ranking factors.

Digital CMO Series: Evol8tion

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

Sunday Series: MMA Fights Their Way to the Top of July’s Fast Movers

As we prepare for the impending football season, many sports fans are forced to look elsewhere for their fix. Although many would expect it to be in baseball, now in it’s second half of the season, we are surprised to find a new contender making a significant jump in traffic. This sport? Mixed martial arts.