Analyzing Influences in the Consumer’s Purchase Decision: Athletic Footwear
Our ever-changing and increasingly digitally-focused society has led to profound shifts in consumer shopping behavior as they navigate their individual paths to purchase. While shopping was once limited to store hours, the rise of ecommerce and mobile has allowed consumers to shop wherever and whenever they choose.
Sunday Series: Home Improvement Fast Movers
With warm weather comes beach and camping trips, outdoor grilling, sunbathing, and… home improvement projects. May is the month when hopeful DIYers and gardeners begin researching, planning, and getting excited for all of their summer projects. This is shown quite clearly with a 3.47% increase in unique visitors to the category and spikes upwards of 100% for a few of the fastest moving home improvement sites.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: How one company used hilarious marketing to stand out from the crowd, the necessity of social media when it comes to SEO, the even higher prevalence of smart phones among American adults, and the results from Moz’s 2013 Search Engine Ranking Factors survey.
Digital CMO Series: AOL
This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.
Should Retailers Invest in Mobile Shopping Apps?
Technology is changing the way consumers shop. More and more people are not only shopping online, but shopping online from a mobile device. Our recent survey identifies these trends for retailers to decide their best plan of action.
Announcing Millward Brown Digital!
We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.
Sunday Series: Mobile Sites Among Travel Planning Fast Movers
Travel planning and review sites are seemingly doing good business: traffic to the category grew over 10% year-over-year (YOY), reaching 25 million Unique Visitors (UVs) in May. Which sites benefitted most from the start of the summer travel season? Sites designed with a mobile mindset and sites offering crowd-sourced, local content. TripAdvisor, the most popular travel planning site, made the list of ten fast movers in May.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: What is the future of digital reading since Google Reader officially died? Google warned us for months that its hugely popular RSS reader would disappear and the internet has been a buzz with choosing the best replacement. The latest option to enter the competition is Digg Reader, which went live last Saturday, June 29th.
Fourth of July: Battle of the American BBQ Brands
Happy Fourth of July, marketers! Today we celebrate the birth of our country the American way: grilling, drinking and watching fireworks with friends. As most of the nation is closed for business today, which American brands are reaping the benefits? We looked at the online traffic data to the most popular charcoal, hot dog, and domestic beer brands leading up to the fourth.
Infographic: Mobile Is Both a Curse and a Cure for Showrooming
33% of people showroom globally and 21% of those shoppers use their phone while doing so. In their annual Mobile Life Study, fellow Kantar company, TNS, highlights the growing use of “showrooming”: examining a product in-store before buying online at a lower price. Consumers are getting more comfortable with mobile transactions, savvier with mobile shopping apps, and they’re doing more mobile shopping,