While many people are enjoying the summer outside at the beach or around the house working on their home improvement projects, there are many that think the best way to beat the heat is by staying inside and shopping. Although this may not be surprising to most, what may be surprising is what they are shopping for. The answer, tech.
Yes, while many of the top shopping blogs like the frugalgirls.com, dealseekingmom.com, and pinchingyourpennies.com saw a decrease in their traffic, many of the tech/gadget blogs saw a fairly large increase. This could be because school is starting soon and parents are getting a head start on purchasing the big ticket items or simply because the unrelenting heat is keeping everyone inside playing with their new gadgets. Either way, it is interesting to see that while nearly every shopping blog geared towards saving money has seen a loss of traffic, sites catered towards expensive tech products have seen a jump.
While many people are staying in and burning plastic, there are the few that are using their time to get outside and be active – seen by a 17% increase in unique visitors (UVs) to runningshoesguru.com. Whether or not they use the shoes to go out running once they arrive is still up for debate.
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.