The Weekly Compete Pulse

Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

The Best 404 Pages on the Internet 404 page are a pain for both the webmaster and the visitor. Though most webmasters take every measure possible to keep their visitors on actual pages, there are some that just accept that it is going to happen and make the most of the situation. In this blog post, Creative Market gathers some of their favorite 404 pages from around the web. They are funny, creative, and just plain useful. Enjoy!

My 5 secrets to sharing great content 15 times a day Managing any social media profile can be a lot of work—especially when there are multiple accounts involved and you are expected to update it hourly. Joel Gascoigne of Buffer explains why you should strive to stay active in your accounts and offers five of his secrets on how to do so. Check it out here!

The Most Effective B2B Lead Generation Methods MarketingProfs does a quick recap of a study completed by InsideSales.com on the most effective B2B lead generation methods. Among some of the most effective are inside sales, tradeshows, conferences, and email. The least effective? You’ll have to go ahead and read the report for that.

SEOs, You Should be on Reddit Despite some of the more recent criticisms of Reddit, there is no denying that it plays a very large part in popular internet culture. Although the author mentions that it may be difficult for us marketers to fit in there (Redditors are infamous for their hatred of most things advertising), Yuriy brings up some interesting points as to why it is worthwhile to get over that hurdle.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.