Here’s a round up of our favorite digital marketing stories from the web this week:
How to Attract and Retain Your Customers using Social Media As social media becomes more ingrained in our customer’s lives, it is of utmost importance that your company has an established social media strategy set in place to attract and retain customers. Offering several intuitive tips, this article from Search Engine People provides advice that should be made best practice across the board.
How Marketers Are Approaching Mobile in 2013 Week after week we hear about how important mobile is moving forward in every marketing strategy. In response to a report by Chief Marketer, MarketingProfs wrote this blog post which outlines what they thought were some of the key takeaways. There are many interesting facts, including “Optimization of email messages for mobile devices is now generally standard, with 76% of marketers reporting that they optimize for mobile viewing.”
8 Overused Marketing Tactics Not only are these tactics overused, but they are advised against by many progressive marketing institutions. Some of the highlights include abstaining from the use of rich media pop-ups, using hash tags that don’t really have any meaning or purpose, and not letting your marketing automation get out of hand. Head over to Direct Marketing News for the full list.
5 More Landing Pages Tests To Improve Performance Anyone that has ever engaged in PPC knows the extreme importance of a well-crafted landing page – and the importance of testing just about everything on the page to increase the conversion rate. In this blog post form Search Engine Land, they offer five different tests that are definitely worth trying out.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.