The annual BET Awards in June was a boon for BET.com traffic last month, pushing the domain to grow nearly 160% month-over-month! Television and video sites seemed to have a strong month in June with BET.com, TV.com, Crackle.com, and Discovery.com all making it into June Fast Movers; perhaps people in the U.S. were beating the summer heat with streaming media. Twitter’s launch of Vine for Android in June likely played a role in the significant traffic increase to vine.co, expanding on their already massive iOS user base.
Diving deeper into the fast movers list with Compete PRO we can see that U.S. Internet users were also looking for summer fun from Six Flags as the popular amusement park company continued to dominate the Theme Park category in June with nearly double the amount of traffic as the next closest contender. Six Flags also manages to dominate the category’s search referrals, snagging 9 of the top 50 keyword spots. The Theme Park category as a whole experienced an impressive 17.99% growth in June. Even more interesting is the impact of email marketing on amusement park sites; traffic from Gmail and Yahoo! Mail alone accounted for more than 2% of the category’s traffic in June!
Check out the updated data on Compete.com. In addition:
- Make sure to read our blog for original analysis from the experts at Compete.
- You can learn more about our industry-specific expertise on our website.
- To understand how we get our numbers, see our data methodology.
Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.