The Weekly Compete Pulse


Here’s a round up of our favorite digital marketing stories from the web this week:

How an American Company You’re Too Young to Remember Used Hilarious Marketing to Become a Household Name & Sail Through the Great Depression This article takes us back to a time before social media, television commercials… and billboards. Taking concepts from what Burma-Shave, an old American brand of brushless shaving cream, learned from placing small signs along highways, KISSmetrics comes up with 11 takeaways that can be applied to modern marketing.

50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] According to a survey by Ascend2, “The biggest difference between the ‘very successful’ and ‘not successful’ companies is their use of social media as part of the SEO strategy.” Other findings include some of the best tactics for effective SEO and other SEO related challenges. Check out the survey and analysis over at Search Engine Land.

More Than Half of America Has a Smartphone For the first time ever, the majority of American adults own a smartphone. Jumping up from 46% in February of 2012, this shift inches us closer to the mobile-centric environment that has become a primary talking point of marketing conversations. For this data and more check out Adweek’s survey and be sure to check out our post from earlier this week concerning retailers and the decision factors when it comes to investing in a mobile shopping app.

2013 Search Engine Ranking Factors In this completely epic blog post by one of the industry’s leaders, Moz gives us the results from their 2013 search engine ranking factor survey. Based off the responses of over 120 SEOs, the survey provides interesting insights into what works and what doesn’t. This is definitely a must-have resource for anyone that engages in SEO practices. Check out the full blog post over at Moz

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.