Digital CMO Series: AOL

Digital CMO 2013

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase. Over the next few weeks we plan to share with you the highlights (video) and one-on-one interviews from select speakers and attendees.

First up in the 2013 Digital CMO Series is Tim Armstrong, CEO of AOL. His keynote addressed the big ideas that marketers need to focus on in the path to purchase. Tim presented a series of interesting findings on how consumer behavior is evolving both online and off and what that means for brands trying to reach them. Below, we share the key findings from his session and an exclusive, one-on-one interview with Tim.

For a quick overview of some of the big ideas and trends that Tim Armstrong identified, check out our infographic below (and be sure to share it!).
Tim Armstrong Infographic

Stay tuned over the next few weeks for more from the Digital CMO Series – featuring Procter and Gamble, Google, Visible Measures and more. For more information on the Digital CMO Summit visit or contact Kristen Luongo.

About Kristen Luongo:
Kristen Luongo serves as Marketing Manager for Millward Brown Digital. Since joining the company in 2008, she has been fully immersed in all aspects of Millward Brown Digital’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit. If you like what you read, you can connect with her on Twitter or LinkedIn.