Here’s a round up of our favorite digital marketing stories from the web this week:
What is the future of digital reading since Google Reader officially died? Google warned us for months that its hugely popular RSS reader would disappear and the internet is still buzzing to choose the best replacement. The latest option to enter the competition is Digg Reader, which went live last Saturday, June 29th. Just days before the launch, Digg’s CEO Andrew McLaughlin discussed the current demand for a better user experience as people are reading, watching, and listening on more digital devices. Read his full interview with Boston’s NPR News Station, WBUR.
5 Hotel Brands With Useful Mobile Apps. Mobile is increasingly important for travel brands; but many have yet to master it. According to a Compete survey, 43% of smartphone users have travel apps, 2-3 on average. Some hotel brands are using apps for more than just sales, to improve customer service. The VP of Digital at Marriott International explained their mobile strategy, “[Customers are] more mobile than ever and consider technology to be a central part of their lifestyle. We want to change the way people travel at our hotels.” Check out the cool hotel apps compiled by Digiday.
How To Add Third-Party Testimonials to AdWords Ads. Review extensions, now in beta, allow advertisers to add testimonials right into their ads. Businesses outside of ecommerce who don’t have tangible products to be reviewed can highly benefit from this new feature. See screenshots and more information for advertisers on Search Engine Watch.
6 Simple Steps to Writing Seductive Web Copy. Writing is a major component of digital marketing jobs. The ultimate goal of all content is to drive sales. How do you do that? Understand and write for your ideal reader. Always optimize for search engines later; if you are using the same words your ideal reader would use, your copy should be SEO-friendly already. Learn the full six steps from Copyblogger.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+