Monthly Archives: July 2013

How Can Brands Win the Social Media Race?

In this day and age, almost every retailer knows how powerful social media is. Based on a recent survey by Compete, 40% of online shoppers believed retailers’ Facebook pages have been extremely/very influential on their purchase decisions. Not to mention the imperceptible impact social media has on shoppers. Unfortunately, not every retailer is succeeding in social media marketing.

Sunday Series: Tech Products on the Rise, Money Saving Sites on the Decline

While many people are enjoying the summer outside at the beach or around the house working on their home improvement projects, there are many that think the best way to beat the heat is by staying inside and shopping. Although this may not be surprising to most, what may be surprising is what they are shopping for. The answer, tech.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The best 404 pages around the web, five secrets to sharing content 15 times per day, effective B2B lead generation methods, and why you should be on Reddit.

Identifying the Consumer’s Path to Purchase in the Automotive Industry

Consumers can access automobile manufacturer websites, third party websites, dealer sites, review sites, the automotive sections of general media sites, and countless social media channels. For vehicles, they can check pricing, specifications, standard & option features, fuel efficiency, MPG and data on warranties and recalls. The variety of information sources is what drives the complexity of the process.

Back-to-School Promotions Heating Up Early in the Summer

It may only be July and only a few weeks into summer vacation, but according to office supply companies, it’s back-to-school time already. Looking at the trends from the past years, the unique visitors (UVs) of the leading companies in the industry began their rise in July, peaking in the month of August. Taking this into account, it makes sense why office supply retailers begin their back-to-school sales promotions in July.

10 Reasons Luxury Fashion Brands Should Go Mobile

If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.

Sunday Series: A Big Win for Tennis Sites in the Month of June

If you are a tennis fan then you will find no surprise in this week’s Sunday Series. Blowing all of the fast-moving categories out of the water, the amount of unique visitors (UVs) to sites in the tennis category increased by 84.7% from May to June.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How to acquire and retain customers using social media, how marketers are approaching mobile in 2013, overused marketing tactics, and a few different landing page optimization tests.

Using Data to Identify Consumer Behavior Trends in the Travel Industry

Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night can be researched and booked through multiple avenues, such as the hotel’s website, any one of the online travel agencies (OTAs), or one of the numerous hotel review sites.

Digital CMO Series: GroupM Next

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

June Data is LIVE at Compete

The annual BET Awards in June was a boon for BET.com traffic last month, pushing the domain to grow nearly 160% month-over-month! Television and video sites seemed to have a strong month in June with BET.com, TV.com, Crackle.com, and Discovery.com all making it into June Fast Movers; perhaps people in the U.S. were beating the summer heat with streaming media.