Monthly Archives: June 2013

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Retailers’ digital ad spending nears $10 billion this year. Retail spends more on digital advertising than any other industry; they already account for 22.3% of all digital ad spend. eMarketers forecasts retailers spending another $1 billion next year with the majority of spending going towards direct response ads–driving traffic to a sale, often through search.

Mobile Banking Today: Highlights from #MCS2013

As we continue to study the consumer path to purchase, changes in mobile commerce and banking help drive the behaviors and adoption of “the mobile purchase.” Consumers are more comfortable with mobile transactions, online banking, and custom mobile apps–and the banks are paying attention. We identified three themes from the 7th Annual Mobile Banking and Commerce Summit in Miami with fresh new statistics…

Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?

Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?

Sunday Series: Food and Grocery Fast Movers

This week, we compiled ten of the fastest growing food and grocery sites. Mother’s Day drove significantly more traffic than usual to shop for food online in May: the category of sites had 27.5% more Unique Visitors (UVs) than in April. Americans bought their moms chocolate covered strawberries, fruit baskets, and even meat! Berries.com (also the month’s fast mover), ediblearrangements.com, and omahasteaks.com were the highest traffic sites among the grocery fast movers.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Twitter and WPP announce global strategic partnership. Twitter’s data has a unique value: it’s real-time data. This deal will share Twitter data with a lot of people: WPP companies include media network GroupM, consumer insights business Kantar and digital agencies like Wunderman. Twitter’s global data sets can be used to inform ads…

May Data is LIVE at Compete!

Mother’s Day made a significant impact on the fast moving sites list this month with Berries.com, ProFlowers.com, 1800flowers.com, and FTD.com all making the top ten. Powerball.com also joined the fast movers this month due to another record-setting jackpot last month. Likely driven by the NHL playoffs in the U.S., NBCSports.com claimed spot #8 on the list, with monthly page views growing nearly 17% month-over-month as well.

Can Next Generation Consoles Save Console Gaming?

Despite all the buzz and excitement around the latest generation of consoles, the industry continues to be plagued by speculation that the console gaming may soon be obsolete. To test the theory we looked at the traffic to xbox.com, playstation.com and ninetendo.com over the past 13 months. We found that year-over-year traffic to both Playstation and Nintendo declined…

Make the New Path to Purchase Work For You

The singular, orderly, sequence of purchase stages has been scrambled, and marketers need to conform quickly. Consumers are changing the way they research and purchase online, and new shopping paths are emerging depending on behavior, device, location, and intent. It’s not just what consumers do that is important; it is also how, when and why they do it. Consumers are distracted, but smarter. Marketers can be smarter, too.

Sunday Series: Fashion Flop–No Spike for Spring Apparel

Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). What sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. Not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.

The Weekly Compete Pulse

Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.