With summer in full swing, we compiled ten fast movers in the sports and fitness retail category. The group of sites is doing very well: it had 39 million Unique Visitors (UVs) in May, up 11.8% year-over-year (YOY). Interestingly, the peak shopping season for sporting goods is not in the summer, but in December, correlating with holiday shopping and winter sports. What are Americans shopping for over the summer? Golf gear, pool and boat maintenance retailers were some of the fastest growing sites in May–not to mention camping and hiking outfitters. REI.com had the highest traffic, beating out competing sites, EMS.com, Coleman.com and Backcountry.com.
The one site that I was surprised to see on the list was prAna.com, a high-end yoga apparel brand. Though the smallest site on the list (35,104 UVs), it grew 63% month-over-month in May. The demographics of its visitors in May were unexpected: 58.4% of visitors were male, 24.5% (the largest age group) were 55-64 years old and 44.2% earned a yearly income over $100,000. Perhaps a lot of husbands ordered Mother’s Day presents from prAna in May.
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+