The Weekly Compete Pulse


Here’s a round up of our favorite digital marketing stories from the web this week:

The 12 Essential Elements for On-Page SEO. If you are an expert or beginner to search engine optimization, this handy infographic is an awesome resource. Making sure every page has correct page titles and headings, content length and social media sharing will ensure the overal success of your site to appear in search results.

Mobile Shopping Is A Data Gold Mine For Retailers. Instead of being frustrated by the fast-changing path to purchase, retailers can fully embrace mobile and use it to empower themselves. In fact, retailers need to encourage shoppers to use mobile so they can collect their data–which won’t be hard since 35% of online buyers are willing to share personal information in exchange for promotions. Mobile data can be used to optimize in-store shopping, powering front-line sales, and to help build pipeline for future sales. Read the full blog article from Harvard Business Review.

Geo-Targeted Ads Are Coming to Twitter, Potentially As Soon As Q4. Brands will be able to show promoted tweets to users who are in close proximity to their stores using latitudinal and longitudinal data. This could be a huge opportunity for retailers who want to drive in-store traffic, especially if it is launched in time for holiday sales. Currently Twitter only targets ads to specific metro areas, not a zip code.

Stop Hating on Marketing Automation, Try a Little Tenderness Instead. “Ironically, automation can be the driving force behind — not a killer of — truly personalized experiences for your customers and prospects.” Be sure to read this excellent blog post from Copyblogger on the importance of marketing automation married with human touch.

What was was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+