For the second consecutive month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1.
Microsoft knocked Microsoft out of the top 10.
May was a strong month for all Microsoft properties: the retail site, Microsoft.com, experienced traffic growth for the fourth consecutive month, climbing from #11 to #9 with 12% more UVs month-over-month (MOM). This forced its own site, MSN.com, out of the top 10 and down to #11. MSN still saw its traffic increase 5% while Bing.com remained steady at #5 with virtually no increase or decrease in visitors.
Tumblr entered the list at #49—despite that, its traffic was down a quarter of a percent.
Tumblr.com may have climbed from its spot at #53, but its competitors saw larger traffic growth. Monthly UVs to Wordpress.com (#42) grew 3.2%, while traffic to Blogspot.com (#16) increased 3.6%. The uptick in traffic may be attributed to authors transferring their blogs off Tumblr following the news that Yahoo! will purchase the platform. Despite having fewer UVs, Tumblr beats its competition on other metrics, like average stay.
Battle of the Retailers: Is Sears a serious competitor to Amazon, Walmart, and Target?
Amazon.com (#7) and Walmart.com (#18) may be higher on the list, but it was Target.com (#22) and Sears .com (#48) who grew the most last month. May kicked off wedding season, likely driving significant traffic to Target’s wedding registry. Meanwhile, Sears debuted on the top 50 list, benefiting from the continued attention to home improvement projects. Sears received almost equal traffic from Lowes.com and HomeDepot.com, the 13th and 14th largest incoming traffic sources in May.
Home Depot watching in the rearview mirror–Lowe’s remained in the Top 50 for the second month, at #44.
It seems that interest in home improvement projects has not slowed down: both major retailers’ monthly traffic grew for the third consecutive month in May. Home Depot may historically be the winner online, but Lowe’s is putting up a good fight to close the gap. Lowe’s traffic increased 14%–double Home Depot’s 7% growth last month. Will home improvement projects slow down in June?
New products drove traffic to cable and Internet providers Comcast and AT&T.
UVs to ATT.com (#41) increased 11% last month. The company rolled out their redesigned on-demand streaming service, U-Verse, to several cities on May 17th. “Att Uverse” was one of the top ten keywords driving search referrals to AT&T in the past 90 days. Meanwhile, traffic to Comcast.net (#37) increased for the fourth consecutive month. The site had 9% more monthly UVs in May. A deeper look at its subdomain traffic data revealed that the majority of growth came through smartzone.mail.comcast.net, whose traffic spiked from two million to 7.3 million UVs in May. SmartZone communications center is Comcast’s new integrated email, voicemail and address book for customers.
LinkedIn grew for the fourth month in a row.
The professional networking site continues to climb the top sites list, growing another 12% last month, raising it to #25. LinkedIn.com’s traffic increased from 27.4 million UVs in February, to 39.1 million UVs in May. The site celebrated its 10th birthday last month.
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Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+