The Weekly Compete Pulse


Here’s a round up of our favorite digital marketing stories from around the web this week:

Twitter and WPP announce global strategic partnership. Twitter’s data has a unique value: it’s real-time data. This deal will share Twitter data with a lot of people: WPP companies include media network GroupM, consumer insights business Kantar and digital agencies like Wunderman. Twitter’s global data sets can be used to inform ads, PR, market research and creative. Not sure about the value of Twitter ads? Compete did research with Twitter Advertising that showed brand tweets drive automotive shopping action.

The 7 Principles of Social Design: How to make content shareable. As digital marketers, we wish all our content would go viral. But, how do we do that with relevant content and not, say, dancing animals? It’s a two-fold question: how do we create great content, and how do we get people to share it? There is no one formula, but we can recognize that we all rely on word of mouth sharing. Create content that people are naturally inclined to share with others, such as an interesting story or a disruptive idea.

Big data growth is expected to increase 50X over the next decade. You can thank Mr. Steve Jobs for speeding up the big data revolution six years ago with the launch of the iPhone. Mobile allows us to be constantly connecting–creating more consumer data than ever before. IDC predicts that, “data volume will grow from 2.7 zettabytes (that would be trillions of gigabytes) in 2012 to 7.9 zettabytes in 2015 to 35 zettabytes in 2020.” Download a full report from Business Insider to learn how big data will transform the mobile ecosystem.

A new API makes Google Analytics a full-blown A/B testing platform. The tool, Content Experiments, has existed for about a year now, letting developers test their site’s content. It automatically adjusts how often users see a given experiment based on how well every variation performs. But, opening up to the API gives it more functionality. Developers can create their own variation selection logic based on data from Google Analytics. Read more about the API advantages on TechCrunch.

28% of 7-13 year olds own a tablet, up from 5% in 2011. A new study has interesting insights into the online behaviors of Generation Z, the true digital natives. They have perfected multi-tasking and two-thirds would rather get an electronic device than a toy. Think their favorite website is Facebook? Wrong. Tweens spent the most time online on YouTube. See the full findings in an infographic on the Yahoo! Advertising Blog. 

What was was your favorite digital marketing story this week? We’d love for you to share links in the comments.

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+