Despite all the buzz and excitement around the latest generation of consoles, the industry continues to be plagued by speculation that console gaming may soon be obsolete. To test the theory we looked at the traffic to xbox.com, playstation.com and nintendo.com over the past 13 months. We found that year-over-year (YOY) traffic to both Playstation and Nintendo declined, while Xbox showed a decent amount of growth largely from new access to online casual gaming rather than pure console interest*.
The demographic profile of console site visitors is also changing. Visitors over 45 now make up 37% of the total traffic compared to 29% a year ago. Females account for close to half of the traffic to the traditionally more male-dominated Xbox and Playstation sites. 54% of Nintendo visitors are women.
We predict these trends will continue into the next generation console era. With the rise of mobile and casual gaming, consoles face more competition than ever before. However, the Xbox One and Playstation 4 are packed with new features to improve the console experience, like leveraging social media and the entire living room. They are not taking the fight lying down.
Which console do you think is best prepared to take advantage of these trends? Will any of the next generation consoles be well enough positioned to withstand the increased competition from Smart TVs and new systems, such as Ouya or Steam Box, on one end, and mobile/casual gaming on the other? Let us know in the comments below!
Matt Keeney is an analyst in the Technology & Entertainment vertical at Compete. Matt is a graduate of Bentley University where he dual-majored in Marketing and Ethics with a minor in Mathematics. You can find Matt out on the field/court playing on Compete’s intramural sports teams or connect with him on LinkedIn.