Here’s a recap of the digital marketing articles we found most valuable this week at Compete:
How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now. What are you waiting for?
57% of consumers will not recommend a business with a poorly designed mobile site. Digital channels are huge part of a consumers path to purchase–new Compete data revealed 48% of purchases are heavily influenced by digital media and technology. Check out Digiday for 12 more alarming stats about retail in digital.
Integrating UX methodology into your SEO tactics can boost sales 50%. Do you know your users and what they’re doing on your site? Conduct user research and usability testing to be sure you’re optimizing your site the way your customers want it to be. For example, ask “if you needed this product but didn’t know the name, what would you search for?” If users have a great experience on your site, they’ll share it–and links are valuable.
6 easy steps every organization can take today to improve their blog’s SEO. Blogs are a standard part of digital marketing–but many blogs aren’t working as hard as they could be. For example, do you have page numbers, making it easier to crawl through older posts? Makes these quick and simple changes now and get more ROI from your blog.
Email leads increase 700% during giveaway contests [infographic]. A study of 100 websites running $500 giveaways showed that contests do work! Despite low open and click-through rates, email subscribers are really valuable to marketers. Fashion and clothing sites had the most success; their contest led to 11x more email subscribers on average.
What was your favorite digital marketing story this week?
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+