Monthly Archives: June 2013

Sunday Series: Which Sports and Fitness Brands Speed Ahead?

With summer in full swing, we compiled ten fast movers in the sports and fitness retail category. The group of sites is doing very well: it had 39 million Unique Visitors (UVs) in May, up 11.8% year-over-year (YOY). What are Americans shopping for over the summer? Golf gear, pool and boat maintenance retailers were some of the fastest growing sites in May.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Digital ad spend grows, but what about investment? A new infographic from Invesp tells a story that most marketers are familiar with; more advertising and marketing dollars are spent on digital and Google is winning the most of them. It also shows that 53.5% of companies spend less than 5% of marketing budgets of conversion optimization.

iOS 7 and MacBook Air Win Customers’ Attention at WWDC 2013

Earlier this month Apple’s chief executive, Tim Cook, took to the stage to deliver this year’s keynote address at the tech giant’s annual World Wide Developers Conference (WWDC) in San Francisco. The WWDC offers a venue for Apple to showcase its latest toys, and gives developers and industry professionals a chance to get a first look.

Have Your Conversion Funnel Cake and Optimize It Too

Funnel cake is a delicious summer treat and may not have much to do with ecommerce, but your conversion funnel certainly does. If you’re stuck in an ecommerce rut and don’t know what to do, don’t worry; you can continue to use aspects of your funnel as they currently stand and test different versions of landing pages, shopping carts, checkout processes, etc. using A/B testing.

Will Viral Videos Save Kmart?

I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.

Sunday Series: Record Wins for Lottery Sites in May

Traffic to lottery websites increased 35% month-over-month (MOM) in May, reaching a two-year high of 35.1 million Unique Visitors (UVs). Powerball.com leaped from the fourth most visited site in the category in April, to #1 in May, thanks to the second-largest lottery jackpot in history: $590 million dollars. The Florida State Lottery, Flalottery.com, previously held the top spot in April.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The 12 Essential Elements for On-Page SEO. If you are an expert or beginner to search engine optimization, this handy infographic is an awesome resource. Making sure every page has correct page titles and headings, content length and social media sharing will ensure the overal success of your site to appear in search results.

Infographic: The State of the Mobile Summer Traveler

The peak summer travel months are upon us and the most successful travel brands will be the ones who excel at engaging their customers not just online, but also on mobile. The online travel industry is booming with more people turning to the Internet to plan their trips than ever before; Unique Visitors (UVs) to online travel agencies (like Expedia, Priceline) grew 13.7% year-over-year (YOY) in May.

Where Will the Dunder Mifflin Brand Live On Without “The Office”?

NBC’s The Office aired its final episode May 16th. Since the show’s debut in March of 2005, the series has won 75 different TV honors and the finale was the best performing episode in 16 months, earning a 2.9 rating among adults 18-49 with 5.4 million viewers tuning in. Hopefully, this on-air success will continue to benefit…

May’s Top 50 Sites: Facebook Didn’t Win Back #2 From Yahoo!

For the consecutive second month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1. Microsoft knocked Microsoft out of the top 10. May was a strong month for all Microsoft properties…

Sunday Series: Which Theme Parks Accelerated Past the Competition?

Monthly traffic to theme park websites increased 28.5% as May welcomed warmer weather and summer vacation planning. Unsurprisingly, theme parks receive more online visitor in the summer months. The season is off to a slow start; 8.2 million Americans visited theme park websites in May, about 700,000 less visitors than in May 2012. Which theme parks experienced the largest traffic growth last month? Seven of the ten fast movers are parks located away from the coast…