Monthly Archives: May 2013

April’s Top 50 Sites: Yahoo! Steals 2nd Place from Facebook

Yahoo.com replaced Facebook.com as the second most visited website in April, according to Compete’s latest U.S. traffic data. It was a close race, but Yahoo grew less than 1% month-over-month (MOM) to 164.6 million Unique Visitors (UVs) while Facebook’s monthly UVs dropped nearly half a percent to 164.1 million. Google remained king with 171.9 million UVs, a decrease of half a percent MOM.

Sunday Series: Business & Finance Blogs See Green in April

Last month brought tax Season to a close–there was no shortage of financial stories to discuss in April. Where did Americans look to for in-depth financial news, besides the mainstream media? 12.6 million Unique Visitors (UVs) browsed business and finance sites (a group of 55 sites) in April, up 12 percent month-over-month (MOM)–making it one of the fastest growing categories. Interestingly, neither Google nor Facebook was…

The Weekly Compete Pulse

Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week? Please share in the comments! Happy weekend, marketers! Linked in turned 10 years old. To celebrate their special anniversary, LinkedIn created an infographic with all sorts of cool stats. The site now has over 225 users worldwide. Ever considered using LinkedIn’s Marketing Solutions? U.S. LinkedIn users have twice the buying power of the average U.S. consumer. Facebook news feed ads have 197.3% higher ROI than right side ads…

DCMO Series: 9 Path to Purchase Questions for Compete’s VP of Products

Today we have our own VP of Products at Compete, Conor O’Mahony answering our path to purchase questions. He believes the new digital landscape presents enormous opportunities for brands. Next week, Compete heads to Miami, FL to host the tenth annual Digital CMO Summit. The event brings marketing leaders together to explore and discuss the digital forces transforming their businesses. With a mix of formal and informal sessions, it provides an unparalleled opportunity to connect with…

Competitive Intelligence for PR Part 2: Optimize Content with Search Data

In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…

Marketers Can Map the Consumer’s Journey To Purchase

How can I reach the right consumer, at the right time, in the right place, and with the right message to influence his or her purchase decision? Data mining allows marketers to identify major characteristics of their consumers’ path to purchase. Armed with this data, marketers can focus on the digital paths driving the most ROI and influence consumers’ actual journeys toward the purchase.

April Data is LIVE at Compete

April saw the return of baseball season in the United States, propelling MLB.com into the fastest growing sites for the month. Additionally, we may be witnessing the rise of Twitter’s recently acquired Vine as the site surged passed two million unique visitors last month. Rounding out April’s Fast Movers is Boston.com, likely driven by people looking for news about the Boston Marathon bombings.

The Weekly Compete Pulse

Happy Cinco de Mayo, marketers! Here’s a round up of the most popular digital marketing stories we shared over the last week. “The best of the companies we’re seeing now are unbelievably good at analytics,” Marc Andreessen said in an interview with Harvard Business Review. An entrepreneur himself, and now a Venture Capitalist in Silicon Valley, Andreessen discusses the unique challenges of the modern entrepreneur and the qualities successful ones possess…

Sunday Series: Growing Appetite for Food Sites and a Thirst for Jack Daniel’s

With Easter falling earlier than usual, we compiled the list of fastest growing food sites in March. The holiday staple, honeybakedham.com, earned the top spot while number 6 on the list, Jackdaniels.com, grew an impressive 330% in March, led by a huge increase in traffic coming from Youtube.

DCMO Series: 9 Path to Purchase Questions for the CEO of Millward Brown

Mary Ann Packo leads the major market research company, Millward Brown, with the belief that understanding the modern consumer journey is both an art and science. The consumer’s path to purchase is becoming more complex with increasingly fragmented audiences, shifting consumer behaviors and even more connected devices.

DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson

The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.