The Weekly Compete Pulse


We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers!

Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo look cool again. But, Tumblr is already hugely successful on its own. Do you think the deal will go through?

How to get your back link data, how to analyze it, and how to quickly see if you have problems. Search Engine Watch put together a comprehensive and easy to understand beginner’s guide to link analysis. Benchmarking your site against competitors can help decide where to focus your online efforts.

Have you tried these 5 new Google AdWords features? If you are an advertiser or PPC manager, you’ll be excited about upgraded sitelinks, a new keywords planner, display planner, ad group level mobile adjustments, and an upgrade center for enhanced campaigns.

Google+ is the latest social media site to adopt hashtags. Google announced a handful of updates to their social media community at their I/O conference this week, which you would have already experienced if you’ve logged into your account since Wednesday. The most useful update to marketers is the new ‘related posts’ tags, similar to hashtags on Twitter–making it easier to share and discover related content. Missed all the I/O news? Get caught up with this summary and analysis of the 2013 Google I/O from Jeremiah Owyang.

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+