Yahoo.com replaced Facebook.com as the second most visited website in April, according to Compete’s latest U.S. traffic data. It was a close race, but Yahoo grew less than 1% month-over-month (MOM) to 164.6 million Unique Visitors (UVs) while Facebook’s monthly UVs dropped nearly half a percent to 164.1 million. Google remained king with 171.9 million UVs, a decrease of half a percent MOM.
Instagram.com breaks into the Top 50 sites at #47.
Less than one year after the popular photo sharing app launched its desktop site, its traffic reached 25.2 million UVs in April. This may only be a fraction of its mobile app use, but shows Instagram’s momentum isn’t slowing down. The nicer spring weather may have inspired more photographs: Instagram’s desktop site grew 47% in March, followed by another 9% in April. 34% of its incoming traffic came from Facebook and 12% from Twitter.
Adobe was the fastest mover, jumping eleven spots after a slow month.
Adobe.com’s traffic increased 79% MOM, propelling the site from #27 to #16 in April. Adobe had 65.5 million UVs in April, continuing its seven month trend of volatile traffic (see graph). The spike in traffic was primarily driven by people downloading a software update through its subdomain get3.adobe.com. Another contributor may have been Adobe’s press attention for launching its new mobile video streaming product “Primetime,” and publishing its U.S. Digital Video Benchmark Report for 2012.
LinkedIn’s momentum continues as it turns 10 years old.
LinkedIn.com had a record high 35 million UVs in April, up 36% YOY. The website celebrated its tenth birthday on May 5, 2013. Some interesting demographic stats about its visitors last month: more men (54%) visited the site than women, 45-54 year olds were the largest age group (20%), and the largest income group was 60-100k (29%).
It was a busy news month with NBC News and CNN climbing the Top 50 list.
CNN.com was the second fastest growing site with a 21% MOM increase in UVs. CNN climbed to the #40 spot with 28.6 million UVs. NBCNews.com may have grown less, but it had 34.5 million UVs, putting it ahead of CNN. Americans were glued to the news at the end of April after the Boston bombings. The Huffington Post had a small drop in traffic, but remained the most popular news source online in April at #24 on the Top 50 list. All three news sites had more male visitors than women last month.
Home Improvement keeps building, with Homedepot.com receiving the most traffic.
Homedepot.com’s monthly UVs increased 20% MOM, making it the the third fastest growing site in April. The home improvement store already climbed ten spots last month, but continued to grow with over 30 million UVs in April. This is significantly more traffic than last spring: UVs were up 31% YOY. Lowes.com also broke into the Top 50, at #50 with 24.5 million UVs. The “Home Improvement” category of sites collectively grew 14% last month and 13% over last April.
The list of Top 50 Sites is pulled from Compete PRO and is based on the internet behavior of more than 2 million Americans.
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Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+