Last month brought tax Season to a close–there was no shortage of financial stories to discuss in April. Where did Americans look to for in-depth financial news, besides the mainstream media? 12.6 million Unique Visitors (UVs) browsed business and finance sites (a group of 55 sites) in April, up 12 percent month-over-month (MOM)–making it one of the fastest growing categories. Interestingly, neither Google nor Facebook was the top source of incoming traffic to the category. AOL took first place, referring a third of the visitors. Why? AOL’s finance property is DailyFinance.com–the top site in the category with 5.4 million UVs last month. Yahoo was the second highest incoming referrer with a significant amount of traffic coming from its subdomain, finance.yahoo.com.
In this week’s Sunday Series, we compiled a list of ten business and finance blog fast movers. WallStCheatSheet.com had the largest UV gain in April, surpassing 1 million UVs for the first time. Yahoo.com was responsible for 89 percent of the incoming traffic to the site, followed by Marketwatch.com. Google was only the third highest incoming traffic source, referring less than one percent of the traffic. Unique Visitors to Bargaineering.com increased 52 percent in April; however, its traffic has fallen dramatically over the past year–down 40 percent since April 2012. The blog received virtually zero incoming traffic from AOL and Yahoo. Some links on the category’s top referring sites would help Bargaineering rebuild its audience.
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+