The Weekly Compete Pulse


Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week? Please share in the comments! Happy weekend, marketers!

Linked in turned 10 years old. To celebrate their special anniversary, LinkedIn created an infographic with all sorts of cool stats. The site now has over 225 users worldwide. Ever considered using LinkedIn’s Marketing Solutions? U.S. LinkedIn users have twice the buying power of the average U.S. consumer.

Facebook news feed ads have 197.3% higher ROI than right side ads. Early stats are in on Facebook Ad Exchange’s new news feed ads, and they are promising. News feed ads may be pricier at first, but offer better value than the often overlooked side ads.

SEO Meets Social: How To Optimize For Facebook Graph Search. Both search and social media tactics are necessary to succeed on Graph Search, which offers different search results based on an individual’s connections and privacy settings. Check out recommendations from Search Engine Land to get ahead of the competition on Facebook, now.

Should web video ads be different than TV ads? Most every ad you see online already ran on TV. Many marketers believe that the mediums are too different, and their advertisements should reflect this. Want an example? A three-minute-28-second mini documentary from McDonald’s Canada explains why the chain’s burgers look better in ads than in real life. Weirdly enough, it has been a huge advertising success, with 8.5 million views online in less than a year.

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+