April saw the return of baseball season in the United States, propelling MLB.com into the fastest growing sites for the month. Additionally, we may be witnessing the rise of Twitter’s recently acquired Vine as the site surged passed two million unique visitors last month. Rounding out April’s Fast Movers is Boston.com, likely driven by people looking for news about the Boston Marathon bombings.
Taking a deeper look into the fast movers list with Compete PRO we can see that the demographics of visitors to DragonsOfAtlantis.com skew strongly towards the younger and lower income demographics. Interestingly, however, the ratio of males to females is very close to the ratio of males to females in the Internet browsing population.
A little digging around also shows that the increase in traffic at Adobe.com is due to the release of software updates via one of its subdomains. Looking at MLB.com’s incoming traffic reveals the impact of fantasy baseball, as incoming traffic from Yahoo!’s popular fantasy platform grew by over 130% since March. Interestingly, even with the large increase in traffic, MLB.com pages per visit are down year-over-year by more than 5 pages. Perhaps, MLB.com have made it easier to find the information that’s important to fans since last year.
Check out the updated data on Compete.com. In addition:
- Continue to read our blog for original analysis from the experts at Compete. You can learn more about our industry-specific expertise on our website.
- For information about online conversions for you and your competitors, and other page-level activities, see our new FastFocus product.
- To understand how we get our numbers, see our data methodology.
Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.