Monthly Archives: April 2013

Attention Retailers: Amazon Prime members are located in Aisle 5

The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…

T-Mobile Raises the Competition with iPhone 5

Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?

Boston Is Our Home

With yesterday’s tragedy hitting too close to home, we at Compete send our thoughts and prayers to all the victims and their families and friends.

Marathon Monday: Nike Leads the Pack

Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?

March Data Is LIVE at Compete

With March data live, we compiled the list of ten fastest growing sites last month. In March, financial services sites fell out of the fastest growing list in favor of some seasonal television trends.

The Weekly Compete Pulse

Here’s a round-up of the most popular digital marketing stories we shared online this week, including Bing updates and a Penguin case study.

Competitive Intelligence For PR Part 1: Evaluating Target Publications

In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…

Fresh Tracks: Tire Website Success Stories

Given the importance in tire websites on influencing a tire shopper’s path to purchase, Compete looked at best in class site performance measured by Locate a Dealer tool engagement and calculated potential ROI. In this analysis, Compete leveraged its survey capabilities, site analytics and patented ability to track, normalize, and count unique visitors (UVs), which avoids double-counting consumers who perform the same activity more than once in a period.

Sunday Series: Fastest Growing Dating Sites in February

This week, Compete compiled the list of ten fastest growing dating sites during the month of February. With Valentine’s Day smack dab in the middle of the month, I expected the category to increased traffic. It appears that the love-holiday kept people away; the category had 12.5% less Unique Visitors than in January. Plenty of people were still looking for love: nearly 44 million U.S. adults browsed dating sites in February.

The Weekly Compete Pulse

Here’s a round up of the most popular digital marketing stories Compete shared in the past week, including Twitter on Wall Street and the future of digital marketing.

Traffic Spikes for “Game of Thrones” Season 3

Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?