Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of new data on the significance of mobile along the consumer path to purchase.
More smartphones shipped last quarter than feature phones, for the first time ever. Smartphones claimed 51.6 percent of the of the market in IDC’s latest phone sales numbers. More people than ever have access to the mobile internet.
15 percent of online retail sales will be made on a mobile device this year. eMarketer estimates that over $39 billion dollars of sales will happen on mobile devices this year, up 11 percent from last year. However, the majority of ecommerce purchases will be made via tablets, not smartphones.
43 percent of people use their phones to read reviews while in store. Mobile is both a curse and a cure for retailers at risk of showrooming according to the new infographic from TNS Global, a Kantar company. Data comes from their annual Mobile Life study and suggests ways retailers can use mobile as an opportunity to engage customers and nudge them towards the register during their path to purchase.
Diagnose the health of your social media strategy. Every digital marketer posts social media content on a regular basis, but are they maximizing its potential? It’s essential to know your audience–benchmark how well you’re doing with this checklist from Search Engine Watch.
Thanks to everyone who shared our content this week! What were your favorite stories online?
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+