The top 9 sites remained unchanged from February to March. Among those, Bing and Amazon experienced the largest growth with traffic up 12% and 19% respectively. There was a general rise in traffic to many sites, across all categories, due in part to the return to a full 31-day month. The list is pulled from Compete PRO and is based on the internet behavior of more than 2 million Americans.
Ebay falls out of the Top 10, replaced by MSN.com.
The popular auction and shopping site dropped from #10 to #11, despite a strong 9% month-over-month (MOM) growth. MSN grew slightly more at 15% MOM. Both sites had over 80 million Unique Visitors (UVs).
IRS.gov fell 25% as Americans filed their taxes early.
It seems like many Americans did not wait to file their taxes and submitted them in February; the site fell from #22 to #39. The government site was the top resource for tax season, with nearly 29 million UVs in March. Many people got to the site by searching “where’s my refund.”
Yelp breaks into the Top 50 with its busiest month ever.
Yelp claimed #50 with over 23 million UVs and 15% growth in the past year. Its steady rise in traffic reflects the increasing importance of local search and reviews.
LinkedIn climbed 7 spots closer to number one.
Another site with its best month ever, LinkedIn moved from #40 to #33. Though its 32 million UVs are far from Facebook’s 165 million, LinkedIn’s growing significance is unquestionable. The professional social network site grew 20% YOY.
Spring has sprung and Home Depot jumped from 55 to 45.
Spring was on everyone’s mind last month after a long and cold winter. With the weather warming up, people were likely planning for upcoming home and garden projects on homedepot.com. Will there be more green thumbs this year? The site had 14% more traffic than last March.
March Madness drove traffic to Go.com.
ESPN lives on the subdomain espn.go.com, under their parent company Disney. Overall, the Disney sites hosted on Go.com had 17% more traffic than in February with the top referring keyword being ‘espn’ with 16% of the search referrals. The college basketball tournament was covered by ESPN all month.
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Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+