It’s finally spring time and our data shows just how eager home owners were for the warmer weather. Traffic to the ‘Home Improvement’ Category, which contains 121 related sites, grew 19% month-over-month (MOM) in March with over 16 million Unique Visitors (UVs). Are more people planning projects this year after a long winter of extreme weather? Data suggest maybe, as monthly UVs were 7% higher than a year ago.
Outdoor home improvement sites grew the most: six of the top ten were gardening sites and two were landscaping-related. Scott.com, the popular lawn care brand, was the fastest growing ‘Home Improvement’ website in March with nearly 600,000 UVs. Only one painting-related site made the list.
Will traffic to ‘Home Improvement’ sites remain high through the summer? Last year the category’s traffic peaked in August. However in 2011, it peaked three months earlier in March.
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+