The Weekly Compete Pulse

weeklypulse

Happy weekend marketers! Here’s a round up of the most popular digital marketing stories we shared online this week. Any stories we missed? Please share them with us here or @compete on Twitter!

Video content has twice the social engagement of text, links and static images. The significance of video should not surprise digital marketers, but some are slow to create the content. They need to catch up: a new report by Adobe showed that mobile video views increased by a staggering 300% in 2012. Watch a video summarizing the findings on ReelSEO or download the full report.

Facebook will charge seven-figures for video ads, launching this summer. Not much is known about the program yet, but brands can choose to target women or men based on their age. Videos will automatically play and last fifteen seconds. What do you think, is the price too steep?
Speaking of Facebook…

Cost-per-action bidding is now available through the Facebook API. Marketers can CPA bid on three actions: page like, offer claim, and link opens or clicks. Facebook believes CPA bidding will be more predictable for marketers and offer a better value. What do you think of PPC vs. CPA?

The Rise of the Digital CMO. A must-read article by Harvard Business Review on the challenges CMOs face in the digital age, and what qualities successful digital CMOs have. Last year, Gartner predicted that by 2017, the CMO’s technology budget will exceed the CIO’s. If you are a CMO, are you ready to lead the charge? (Psst…if you are a CMO, have you registered for Compete’s 2013 Digital CMO Summit?)

It was a long week for the Compete team here in Boston–thank you for your patience as we were in and out of the office to due the events nearby. We really appreciate all of your support and kind thoughts. Here’s to a great, new week!

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+

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